Free business valuation
What is your
business worth?
Online calculators guess from averages. We price your business the way buyers actually do: from real transactions in your industry, at your size. Start with a call and we will tell you what businesses like yours have been selling for. Once we have your numbers, the team behind $182M+ in closed deals builds your actual range.
Get your valuation
An advisor reaches out within minutes. Free, confidential, and for businesses doing $2M+ in revenue.
Closed deals
- An M&A advisor calls you personally, usually the same day.
- Your range is built from what buyers actually paid, not a formula.
- Confidential. Nothing goes to market without your say-so.
- Free. If you never sell, you owe us nothing.
The method
How your range gets built.
Three steps, and the first one needs nothing from you but a conversation.
- 01
A conversation first
An advisor calls you, usually the same day. We ask what you have built, what the business does, and what you want out of an exit. No financials required, and nothing is shared with anyone.
- 02
Then your numbers
If you want to go further, we look at two to three years of financials and normalize them. Owner salary, personal expenses, one-time costs: these get added back to show what the business actually earns for a buyer.
- 03
Then the comparables
We price your business the way an acquirer will: against what comparable companies in your industry, at your size, actually sold for recently. The output is a defensible range with the reasoning behind it.
The multiple
What actually moves your number.
Two businesses with identical earnings can sell for very different prices. The gap usually comes down to six things, and most of them can be improved before you go to market.
Owner dependence
If the business cannot run for a month without you, a buyer is purchasing a job rather than an asset, and prices it that way.
Customer concentration
One client at 40% of revenue is the most common reason a buyer discounts an offer or restructures it around an earnout.
Recurring revenue
Contracts, service agreements and repeat customers are worth materially more per dollar than project work.
Margin direction
Buyers pay for the trend, not just the level. Three years of improving margin beats three flat years at a higher number.
Clean books
Financials that fall apart in diligence cost real money at the negotiating table, and sometimes cost the deal.
Room to grow
An obvious, unexploited growth path lets a buyer underwrite a higher price because they are buying your upside.
Want the mechanics of valuation methods themselves? We wrote that up separately: What is my business worth?
Who takes your call
Advisors, not a call center.
-
Paul Cheetham Founder and CEO -
Voya Cheetham HR and PR Director -
David Tracey M&A Advisor -
Cameron Kolb M&A Advisor -
Nik Avendano Operations Director
Common questions
Before you reach out.
Is the valuation actually free?
Yes. There is no cost, no retainer and no obligation. We are a business broker and M&A advisory firm paid a success fee at closing, so we only make money if you sell and you are happy with the price. If you never sell, you owe us nothing.
Will I get a number on the first call?
No, and you should be sceptical of anyone who gives you one. On the first call we can tell you what businesses like yours have been selling for and where you likely sit. Your actual range comes after we have looked at your financials, because a real valuation depends on your normalized earnings, not your industry alone.
How is this different from an online valuation calculator?
A calculator applies a national average multiple to a number you type in. It has no idea whether your revenue is contracted or one-off, whether one customer is 40% of your business, or what similar companies in your market actually closed at. We price against real comparable transactions and adjust for the things buyers actually underwrite.
What do you need from me?
To start, nothing but a conversation. To build a full range, two to three years of profit and loss statements and a balance sheet. If your books are not in perfect shape, that is normal and not a problem at this stage.
Do I have to sell if I get a valuation?
No. Plenty of owners get a valuation two or three years before they intend to exit, specifically so they know what to improve first. Knowing your number is useful whether you sell next year or in five years.
Is this confidential?
Completely. Nothing goes to market without your say-so, and no buyer learns your company name without signing an NDA first. Your employees, customers and competitors will not know you are exploring anything unless you choose to tell them.
What size businesses do you value?
Owner-operated businesses doing $2M+ in annual revenue, across manufacturing, construction, distribution, home services, healthcare, accounting and B2B services. We work with owners throughout the United States, with a concentration in Southern California.
Find out what it is worth.
One conversation with the team behind $182M+ in closed deals. Free, confidential, and nothing owed unless you close.
Get your valuation
Two minutes. Completely confidential. For businesses doing $2M+ in revenue.